Types of Marketing Strategies

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. Social Marketing:

It refers to the design, implementation and control of programs to increase the acceptability of a social cause or practice among people e.g. No Smoking campaign in Delhi University, publicity campaign for casting vote.

2. Augmented Marketing:

It refers to providing additional services by way of innovative offerings and benefits to the customers to increase his level of satisfaction e.g. free home delivery service by Supermarkets.

3. Direct Marketing:

Marketing through various advertising media that interact directly with consumers, generally calling for the consumer to make a direct response, e.g. Catalogue Selling, Mail-order, Tele-calling and TV shopping.

4. Relationship Marketing:

Marketing through creating, maintaining and enhancing strong long-term relationships with customers in order to win his loyalty e.g. a restaurant can build relationships with customers by sending him wishes and discount offers on his birthdays.

5. Services Marketing:

It is applying the concepts, tools and techniques of marketing to services like banking, insurance, retailing, educational etc.

6. Person Marketing:

It consists of activities undertaken to create, maintain or change attitudes or behavior towards particular people like politicians, sports stars, film stars, professionals to promote their careers and income.

7. Organisation Marketing:

It consists of activities undertaken to create, maintain or change attitudes and behavior of target audiences towards an organisation.

8. Place Marketing:

Place marketing involves activities undertaken to create, maintain, or change attitudes and behavior towards particular places e.g. tourism marketing.

9. Differential Marketing:

A market-coverage strategy in which a firm decides to target different markets through different strategies or offers e.g. Hindustan Unilever offers different types and qualities soaps for different markets and customers.

10. Synchro marketing:

It refers to balancing the fluctuations in irregular demand for a product due to seasons, timings etc, through flexible pricing, promotion and other incentives e.g. heavy off-season discount on woollens may increase its demand to some extent.

11. Concentrated Marketing:

A market-coverage strategy in which a firm focuses on only one or few markets.

12. De-marketing:

Marketing strategies to reduce demand temporarily or permanently, not to destroy demand but only to shift it e.g. Super stores may offer no discounts on Saturdays, Sundays and holidays to reduce over­crowd.



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