Like everything else these days, business also has gone online. The traditional ways of doing business are slowly losing their charm and the next generation of aspiring entrepreneurs are jumping on the new wave of online business – because if done correctly, adding an ‘e’ to your commerce can take your business to a whole new level.
Not just with entrepreneurs, the new way of doing business is also leaving its mark on consumers. According to UPS study, 70% users said they prefer their favorite retailer online.
Taking your business online though, is trickier than you’ve imagined. It takes time, patience and durability to pass through hurdles and run a successful e-commerce. If you’ve decided you want to leave your mark in this burgeoning digital economy and are resolute in your desire, then these 10 basic do’s and don’ts can help you a great deal.
1. Do give your time to make your site look good
The number of entrepreneurs testing their luck in the digital world is too damn high and giving your business a pleasing professional look is a must if you want to stand out among myriads of players who are playing the same game.
Yeah in an ideal world the content should matter more than cover but when the competition is too high, little things decide the tie and the design of your site is one of these little things.
There are many guides on internet which can help you with the design of your site. Website builders are great tools to help you with designing by reviewing your competitors.
2. Don’t just assume people will find your site
Do good things, sell unique products and people will find your business one way or another. This concept of business might work in a Disney world utopia but unfortunately, it does not work in real world anymore.
The internet is simply too big for a random viewer to stumble upon your site. You should work on planning ways to get more direct traffic. Social media reach can aid your business a great deal in terms of publicity. Good SEO also helps public reaching via search engines
3. Do work on building a concrete platform
It’s obvious that you learn the details of the art through experience but you cannot always cross the bridge once you reach the river. Having the correct features planned and doing the risk analysis always helps.
It’s tempting to be courageous and just go out on the battlefield but you have to make sure you have readied your weapons and prepared a decent backup plan. Some mistakes are costly to fix so make sure you do the best you can to prevent them from happening.
You have to take care of technical issues like finding the right hosting solution, managing the scalability of your website and security along with other non-technical issues such as scalability of business, customer support and market penetration right from the beginning.
4. Don’t waste your time trying to sustain the company single handedly
You are founder, marketer and leader of your business. So basically, you are a one man band. But if you’re spending your entire day trying to bring everything into balance, then note this is an idea that’s not worth pursuing.
If you want to launch a successful ecommerce business then you should be able to do the main work in the least time possible so you can focus on other aspects like growing and scaling your business.
5. Do set budget aside for tests and trials
The hardest thing for an entrepreneur to do is admit his product is really not that great. Though you might passionately like the idea you’ve created, there is no guarantee that it will work.