Luxury carmaker Aston Martin has announced its first-ever real estate project: a 66-story residential tower in Miami.
Overlooking Biscayne Bay, Aston Martin Residences was conceived by the British brand in partnership with G and G Business Developments, owned by Argentina’s prominent Coto family. The real estate company purchased the 1.25-acre site—located on the Miami River at 300 Biscayne Boulevard Way—for a record-breaking $125 million in 2014.
Planned to house 390 high-end condominiums, the building will boast Aston Martin-designed interiors, including two private lobbies with custom reception desks, a two-story fitness center, and a full-service spa. Other amenities include a micro-cinema, a children’s room, an art gallery, an infinity pool on the 55th floor, and an exclusive yacht marina.
“Our team spent more than a year looking for the right collaborator,” says German Coto, the project’s developer. “We ultimately selected Aston Martin because it’s a brand that resonates globally and is the very definition of timeless luxury.” The automaker’s creative team will have a hand in every design decision made, from kitchen and bathroom finishes to the art on the walls. “That’s an important distinction that sets us apart from other projects where the brand is simply a marketing tool,” Coto notes.
Channeling the brand’s Art of Living philosophy, the interiors will be inspired by Aston Martin, “but they’ll take into consideration Miami’s tropical environment,” says Marek Reichman, Aston Martin’s EVP and chief creative officer. “Aston Martin’s language is based on beauty. It’s very much about the honesty and authenticity of materials. It’s simple and pure. And it has an elegance attached to beautiful proportion.”
Each of the building’s common areas will feature “signature items” showcasing the car brand’s trademark colors, stitching style, and materials—from polished wood and supple leather to carbon fiber. But the tower will be devoid of any “auto-specific” amenities, such as vehicle showrooms or elevators—additions Reichman asserts are much “too obvious.” Instead he has chosen to incorporate Aston Martin’s DNA through subtle details and fine craftsmanship, with an emphasis on comfort.
Projected to be complete by 2021, the tower will break ground next summer. Its apartments, which range from one- to four-bedrooms on top of seven penthouses and a duplex penthouse, will hit the market beginning in March.
As for whether or not any of the residences will come with a matching Aston Martin vehicle? That remains to be seen.